Follow Up: Firm Partners Hilda Baci For World’s Largest Jollof Rice Cook-off, Gives Reasons

By: Israel Adeleke
OPEN TELEVISION NAIJA (OTN) News reports that as part of business marketing strategies and preparations towards the upcoming world record setting, the GBfoods Nigeria, through its brand, Gino, has announced a partnership with celebrity chef, Hilda Baci, who announced her plan towards attempting a Guinness World Record for the largest pot of Jollof rice ever cooked.
OTN News further reports that the company who disclosed this new development in a statement released by its Marketing Director, Oreoluwa Atinmo, on Thursday, explained that the company’s support for the initiative celebrates “The resilient Nigerian spirit that never settles.”
OTN News observes that the historic cooks off scheduled for September 12, which will feature Baci preparing Jollof rice in a specially designed six-metre-wide pot, is expected to attract chefs, food enthusiasts, cultural icons, and Jollof lovers from across the country.
Atinmo speaking further on the upcoming historic event, said that, "the love and support we’ve received has been truly overwhelming, especially as Nigerians look forward to watching Hilda Baci go after an audacious dream.
She added that, “A tremendous amount of time, effort, and planning has gone into this moment, which stands as yet another opportunity for our nation to come together in the name of passion, perseverance, and of course, great food.
OTN News further observes that the statement also noted that Baci described the attempt as a way to fulfil her dreams while celebrating Nigeria’s rich culinary heritage.
“Jollof rice is more than just food; it is a symbol of who we are, our resilience, and the stories we tell through our culture. This event is not only about breaking a record; it is about celebrating our identity, our heritage, and the flavours that unite us as Nigerians and Africans.
“Together with Gino, I am honoured to take on this historic feat, and I invite everyone to come, share in the moment, and witness history being made in the name of passion, culture, and great food”, the statement quoted Baci to have said.
OTN News recalls that Hilda Baci, who gained global recognition in 2023 after breaking the Guinness World Record for the longest cooking marathon by an individual, has become a symbol of Nigerian culinary excellence.
Her latest attempt continues the growing trend of Nigerians seeking to break world records in diverse fields, showcasing creativity, resilience, and national pride.
However, OTN News observes that the planned record-breaking event is expected to boost Nigeria’s cultural profile while reinforcing the country’s claim to culinary supremacy in the Jollof debate.
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