VIDEO REPORT: Watch the New Beverage Brand Unveiled By Ooni of Ife 

By: Olufemi Orunsola 

In a new strategic move to promote Made in Nigeria enterprise, the Ooni of Ife, Oba Adeyeye Ogunwusi, has unveiled OJAJA Soft Drinks, a homegrown brand aimed at promoting African innovation and global competitiveness in the soft drink line of production.

OPEN TELEVISION NAIJA (OTN) News reports as gathered that the leading Yoruba monarch stated that “It has always been my dream to build a powerful brand born from the soul of Africa, one that rises from our continent to command a confident place on the global stage. 

The monarch, who serves as Permanent Chairman of the Southern Nigeria Traditional Rulers Council (SNTRC) and Permanent Co-Chairman of the National Council of Traditional Rulers of Nigeria (NCTRN) — described the initiative as the realisation of a long-standing vision to establish a globally competitive brand deeply rooted in African heritage.

In a statement issued on Saturday by the Director of Media and Public Affairs at the Ooni’s Palace, Otunba Moses Olafare, the revered monarch said the future of Africa must be intentionally shaped by Africans through deliberate support for locally made products distinguished by excellence and innovation.

According to him, Ojaja Soft Drinks go beyond commercial ambition. He said the brand symbolises resilience, enterprise, and confidence in Africa’s ability to create world-class products defined by quality and authenticity.

This is more than a beverage. It is a symbol of cultural renewal and a commitment to economic transformation driven by indigenous enterprise,” the monarch stated.

The Ooni explained that the beverage line is inspired by Africa’s rich cultural heritage and abundant natural resources. Produced with carefully sourced ingredients, the drinks are designed to promote healthier consumer choices while preserving distinctive African taste profiles.

The monarch noted that strengthening domestic manufacturing and agricultural value chains remains key to sustainable national growth and long-term economic sovereignty.

With Ojaja Soft Drinks, we are igniting a movement. Let this mark the beginning of an era where African brands compete by distinction and stand proudly among the best in the world,” he declared.

Part of its rollout, Ojaja Soft Drinks will offer a wide variety of flavours tailored to diverse consumer preferences.

Cola Variants:

Ojaja Zero Cola

Ojaja Cherry Cola

Fruit & Citrus Line:

Ojaja Apple

Ojaja Orange

Ojaja Lemon & Lime

Ojaja Tropical

Ojaja Tamarind

Speciality & Bitter Blends:

Ojaja Chapman

Ojaja Ginger Lemon

Ojaja Bitter Lemon

Ojaja Ginger Ale

Ojaja Soda Water

The diversity of flavours reflects a deliberate blend of contemporary soda culture with culturally resonant African tastes — positioning the brand to compete confidently within both local and international markets.

From Ile-Ife, the cradle of Yoruba civilisation, this latest initiative underscores a growing narrative: Africa’s future will be shaped not only by policy conversations, but by bold indigenous enterprises determined to redefine global standards.